Privacy Policy

Updated: January 31, 2023

NOTICE TO CALIFORNIA RESIDENTS: Please see our California Privacy Statement for additional information about our privacy practices and your rights under the California Consumer Privacy Act (as amended by the California Privacy Rights Act) and other applicable state law.


This website and any related websites, microsites, mobile applications and social media platforms (each, a “Site” and collectively, our “Sites”) are owned and operated by Smithfield Foods, Inc. or one of its subsidiary companies (collectively, “Smithfield”). Smithfield knows your privacy and security are important, so we are very sensitive to the privacy concerns of those who use our Sites.


This Privacy Policy describes how we may use, disclose and process personal information collected about you both online and offline, including through your use of the Sites, when you purchase our products, or otherwise interact or communicate with us. The Privacy Policy also describes the measures we take to protect the security of your personal information, the choices that may be available to you regarding our use and disclosure of the information, and how you can contact us to exercise your choices, update your preferences regarding how we communicate with you, or answer questions you may have about our privacy practices.

This Privacy Policy may be modified at any time without notice by posting the modified Privacy Policy here. You should check this Privacy Policy each time you visit the Site to identify and understand any changes made since your previous visit. Please consult the Site Terms of Use for additional terms and conditions that apply to your access and use of the Site.


INFORMATION WE COLLECT AND HOW WE USE IT

Information You Provide Directly to Us

When you participate in or register on the Sites for promotions, offers, programs, contests, or sweepstakes; purchase our products; or otherwise interact or communicate with us, you may directly provide us with certain information, including, the following types of personal information:

  • Name
  • Email address
  • Phone number
  • Postal address
  • Log-in credentials
  • Payment card information (such as payment card number, expiration date and security code) and information related to your purchases; Age or birthdate
  • Family or household information
  • Information about your interests, hobbies, product preferences, or shopping activities
  • Information you direct a third-party service, such as Facebook, Twitter, or Instagram, to provide to us.

We may also offer you the opportunity to sign up for email newsletters and other communications and promotional materials. We may collect your name, email address, zip code, state and other information for purposes of sending those communications.


Information We Collect from Social Networking Services

If you choose to access or use social networking services, such as Facebook, Twitter, Instagram, etc., we may receive certain personal information that you make available to those services. We encourage you to review the privacy policies of each social networking service you use to understand how your information may be used and shared by the service and to set your privacy settings on such services in accordance with your preferences.


Information We Collect by Automated Means When You Visit Our Sites

When you visit any of our Sites, we may collect certain information by automated means, using technologies such as cookies, web server logs, web beacons, or other technologies that collect information about your computer, device or browser, and your online activity.


Please note that our Sites do not recognize “do not track” signals received from browsers.  However, you can change your privacy preferences regarding the use of cookies and similar technologies through your browser. Cookies are files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Your browser may tell you how to be notified when you receive certain types of cookies and how to restrict or disable cookies. Please note, however, that without certain cookies you may not be able to use all of the features of the Sites.


In conjunction with the gathering of information through cookies, our web servers may log information such as your device type, operating system type, browser type, domain and other system settings, as well as the language your system uses, your precise geolocation data, and the country and time zone where your device is located. The web server logs also may record information such as the address of the web page that referred you to the Site and the IP address of the device you use to connect to the Internet. They may also log information about your interaction with the Sites, such as which pages you visit, links you click and the items you view.  To control which web servers collect information by automated means, we may place tags on our web pages called "web beacons," which are small files that link web pages to particular web servers and their cookies.


We also may use third party web analytics services on the Sites, such as those of Google Analytics, AddThis, or other analytics services. These analytics providers use cookies, web beacons and other technologies to help us analyze how users use the Sites. The information collected by the cookies and web beacons (including your IP address) will be disclosed to these providers, who may use the information to evaluate your use of the Sites. To learn more about Google Analytics, you may visit https://support.google.com/analytics/answer/6004245, and to opt out of the use of Google Analytics in your browser, you may visit http://tools.google.com/dlpage/gaoptout.  To learn more about opting out of AddThis, you may visit https://www.oracle.com/legal/privacy/addthis-privacy-policy.html.


Information We Obtain from Other Sources

We may obtain information about you from other sources, such as from your devices, family and friends, our subsidiaries and other brands or businesses in the Smithfield family of companies, vendors who provide services on our behalf, our business partners (such as our licensees and promotional partners), our corporate customers, online advertising technology companies, government entities, data aggregators, consumer data resellers and public databases.

This information may include your identifiers (such as your name, email address and postal address), demographic information (such as your age, gender, marital status and income level), commercial information (such as your purchasing behavior, interests, hobbies and product preferences), online activity and publicly available information.


We also may collect additional information for which we provide specific notice at the time of collection.


HOW WE MAY USE INFORMATION

We may use any information we collect about you to operate, evaluate and improve our business, products, services and Sites; to communicate with you and provide information to you regarding our products, services and promotions that may interest you; and to customize and optimize your experience on the Sites.  We also may use information we collect in other ways for which we provide specific notice at the time of collection.


Other specific ways we may use this information include the following:

  • To create and manage your account
  • To enable you to use certain features of the Sites
  • To verify your identity and respond to your comments or questions about our products, services, promotions, or company
  • To process and fulfill your online purchases
  • To process and fulfill gift orders
  • To register you for contests, sweepstakes, or promotions for which you have requested to be registered and to administer such contests, sweepstakes or promotions
  • To better understand our customers and product needs
  • To provide you with services or offers you have requested
  • To help us develop new and improved products, services, promotions and websites
  • To conduct market research, analysis and data analytics
  • To determine the effectiveness of our advertising and marketing
  • To analyze our products, services, promotions and websites
  • To administer, manage and optimize our Sites
  • To identify and prevent fraud, unauthorized transactions, claims and liabilities
  • To perform accounting, audit, billing reconciliation and collection activities
  • To manage risk exposure and quality
  • To comply with or enforce legal requirements, industry standards and our policies and terms.

INTEREST-BASED ADVERTISING

We may use the information we collect about you to provide you with advertising about products and services that may be tailored to your individual interests. You may see our ads on other websites and apps because we use third-party ad services on the Sites. These ad services may track information about your online activities over time and across third-party websites and apps by collecting information through automated means, including through the use of cookies, web server logs, web beacons and other similar technologies. These ad services may collect data about your visits to websites and apps that participate in these services, such as the pages or ads you view and the actions you take on the websites or apps.  This data collection takes place both on the Sites and on third-party websites and apps that participate in these ad services. These ad services may use this information to show you ads that may be tailored to your individual interests. For additional information on how to manage cookies, please visit http://www.allaboutcookies.org/. To learn how to opt out of interest-based advertising in the U.S., please visit www.aboutads.info/choices, www.networkadvertising.org/choices/, and http://preferences-mgr.truste.com/.  


DISCLOSURE OF INFORMATION

We may disclose the categories of personal information we collect about you (as described above) with the categories of third parties listed in this section, such as our service providers and licensees who perform services on our behalf. These service providers and licensees are not authorized by us to use or disclose the information, except as necessary to perform services on our behalf or to comply with legal requirements. We also may share information with our affiliated companies, licensees, franchisees, advertising agencies and promotional partners to, for example, send you information about products, services, or promotions that may interest you.  


We also may disclose your personal information by allowing third-party ad services and analytics services to collect information via automated technologies on our Sites for interest-based advertising or analytics purposes, as described above. These types of disclosures may be considered a “sale” under applicable law when the personal information is exchanged for non-monetary consideration.  Such disclosures also may be considered the processing of personal information for “targeted advertising” purposes under applicable law. If you are a consumer residing in Colorado, Connecticut, Utah or Virginia, please see the “Your Control Over Your Information” section of this Privacy Policy, below, for additional information about the opt-out rights that may be available to you with respect to these activities. If you are a California resident, please review our California Privacy Statement for more information about your right to opt out of the “sale” or “sharing” of your personal information in this context.


We also may disclose information about you (i) if we are required to do so by law or legal process, (ii) in response to lawful requests by governmental agencies, such as  law enforcement authorities, (iii) to establish, exercise or defend our legal rights; or (iv) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity. We reserve the right to disclose personal information we have about you in the event we sell or transfer (or contemplate the sale or transfer of) all or a portion of our business or assets. Should such a sale or transfer occur, we will use reasonable efforts to direct the recipient to use the personal information you have provided to us in a manner that is consistent with this Privacy Policy.


USER-GENERATED CONTENT

Certain features on our Sites may contain interactive areas where users can submit comments, images, recipes, or other content that may be visible to others. Users should be aware that when they voluntarily disclose personal information (e.g., name, email address, postal address, etc.) in public, interactive sections of the Sites, the information can be read and used by others. We strongly encourage you to not disclose any personal information in any such submissions of content to the Sites.  


LINKS TO THIRD-PARTY WEBSITES, SERVICES AND FEATURES

The Sites may contain links to third-party services and features, such as websites, apps, widgets or plug-ins that are owned or operated by companies other than Smithfield or any of its affiliated companies. These third-party services and features may have their own privacy policies and are not governed by this Privacy Policy. We strongly suggest you carefully review the privacy policies, practices and terms of use for all third-party services and features you visit through a link on our Sites. We are not responsible for the privacy practices or content of any websites, services or features owned or operated by third parties.


HOW WE PROTECT PERSONAL INFORMATION

We maintain administrative, technical and physical safeguards designed to protect the personal information we obtain against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.  


CHILDREN UNDER THE AGE OF 13

The Sites are designed for a general audience and are not directed to children under 13 years of age. In connection with the Sites, we do not knowingly solicit or collect personal information from children under 13 years of age. Any information submitted through the Sites that we know originated from a child under 13 years of age will be deleted.  


YOUR CONTROL OVER YOUR INFORMATION

We offer you certain choices in connection with the personal information we collect about you.  You may contact us as described in the “How to Contact Us” section of this Privacy Policy, below, to review and update your preferences, ask us to remove your information from our mailing lists, or to submit a request. All of our promotional emails contain an “unsubscribe” link that you can click through to stop receiving future promotional emails from the Smithfield brand or group that originated the promotion. Please note that, even if you opt out of receiving marketing emails, Smithfield will still send you emails about your questions and purchases.

If you are a California resident, please review our California Privacy Statement for additional information about our privacy practices and your rights.


If you are a consumer residing in Colorado, Connecticut, Utah or Virginia, you have the right to (1) request access to, correction of, or deletion of your personal information; (2) request that we provide you a copy of your personal information in a portable format; or (3) opt out of the processing of your personal information for purposes of targeted advertising, or the sale of your personal information. To exercise these rights, you may click here to download our request form (PDF) or call us at (855) 411-7675. Prior to fulfilling your request, we will take reasonable steps to verify your identity, including by requesting your name, address, phone number, email address, and purchase-related information. To submit an opt-out request as an authorized agent on behalf of an individual, please email us at privacypolicy@smithfield.com.  


You may appeal our decision with respect to a request you have submitted by clicking here to download our request form (PDF) or calling us at (855) 411-7675. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request. If you choose to exercise any of these rights, you have the right to not receive discriminatory treatment by us.  


HOW TO CONTACT US

If you have questions or comments about our products, services, or company, please contact us by using the Contact form available at www.smithfieldfoods.com/contact-us. For specific questions or concerns about the terms of our Privacy Policy or your personal information, please contact us by using the Contact form or by emailing Smithfield at privacypolicy@smithfield.com.